it makes sense that neuhaus would lead the way with one of the first chocolate factory outlet shops; neuhaus has always been a leader in chocolate innovation. jean neuhaus came to brussels from switzerland in 1857 and opened a pharmacy with his brother-in-law in europe's first covered shopping gallery, the trendy galerie de la reine, still an elegant shopping area today just down from the grand place. neuhaus began by making pharmaceutical confections for coughing and stomach ailments. his son frédéric joined his father in the business of making confections and eventually the business transitioned from a pharmacy to one of brussel's finest confectioners. in belgium, there has always been a close connection between chocolate and health.