The float tank was originally designed for personal use. The initial inspiration was The Joe Rogan Experience Podcast. Steve and Joe met in Phuket and were discussing Rogan's podcast when they came up with the idea to build their own Float tank. After it was built they decided to put it in a shop on the popular street ( Soi Ta-iad ) for fighters and fitness freaks. They have bought floating to a whole new community and have been spreading enlightenment ever since.