the mini guidebook, secret europe, presents tourists with fifty cities from different parts of europe. the largest, world-renowned guidebook publisher attracts tourists to olomouc by saying that ?in terms of tourism olomouc can be equated to an authentic restaurant which is your own, small, personal secret. the main square is amongst the most enchanting in the country. it is surrounded by historical buildings. it is adorned by the holy trinity column listed as the unesco world cultural and natural heritage. magnificent churches, many of which host an exciting history, are scattered in the streets of the historical center. explore the foundations of the ancient olomouc castle in the archdiocese museum which is a must-see and then set out to one of the many pubs or mini-breweries?. in 2012, the publisher also awarded olomouc by ranking it in the top ten most beautiful hidden treasures in europe. one year later it was once again on the list of the recommended destinations in moravia. ?it's beautiful as well as surprising for us. lonely planet is to tourist guidebooks what michelin is to gastronomy. i perceive it as a win in the tourist olympics,? responded olomouc mayor, martin major, when he first heard of the award. ?i am very pleased that the professional editor-in-chief of this publication truly appreciates the beauty of our city, its picturesque atmosphere and its uniqueness.