Strolling along the centenary cellars, guests get acquainted with the history of cognac origin, learn technological secrets of producing. Thus, in one of the museum’s hall there is an original exhibit – a copy of alembic distillery of well-known French company “Prulho” which is considered a trendsetter in the world of distillation equipment. Reconstructed model of pre-revolutionary horse-drawn tram used to run advertising Shustov cognac is no less exciting. However, the priceless of the museum is a bottle of cognac, produced in 1913. It’s considered a protagonist in the story of success of Nikolay Shustov. Owing to its award at the World Exhibition in Paris in 1900, the noble drink Shustov started bearing the proud name "Cognac" and not "Brandy".